• The dominant use of the brand color white reinforces the sophistication of the BMW brand on Knauz Motors new modern exterior facade.
  • The new branded showroom and customer engagement areas are modern, transparent, and flexible to responds to today’s customer expectations.
  • View from the driving gallery to the sales area at Knauz Motors.
  • Karl Knauz Motors Driving Gallery.
  • Offices for the managers are open and transparent at Knauz Motors.
  • View of the managers offices from the showroom floor at Knauz Motors.
  • Isetta bar view from the customer lounge At Knauz Motors.
  • Accessory display area at Karl Knauz Motors.
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Karl Knauz Motors – BMW

For this remodeling project, we worked with others to incorporate the Karl Knauz and BMW brands into the customer experience at the 45,000 square foot Lake Bluff dealership. The challenge was to translate the corporate brand strategy into the built environment and create a space that would engage customers in the excitement and quality of the BMW brand.

The innovative, high-performance Karl Knauz and BMW brand identities are reflected in the building to help deliver the ultimate customer experience. An open, flexible, and vibrant space supports the customer’s purchase and service journey. Transparent and inviting spatial characteristics are enhanced by the interplay of natural and artificial light. The dominant use of the brand color white reinforces the sophistication of the brand.

The new branded environment responds to today’s customer expectations and serves the needs of Karl Knauz Motors now and well into the future.

© The Photographic Artwork of Jacob T. VanVooren